Jo Emerson

Jo Emerson is an award-winning coach, media expert, and passionate advocate for personal growth and transformation. As the International Executive Coach of the Year, Jo brings a wealth of experience, both personal and professional, to help individuals and teams uncover the truth behind their challenges and unlock their full potential.

Jo’s journey into coaching began after a life-changing event in 2011 that prompted her to reassess everything. Having worked as a BBC journalist and run a successful marketing consultancy while raising three daughters, Jo knows firsthand the pressures of juggling career and life. Her own personal growth has shaped her unique coaching style, which combines empathy, sharp insight, and a no-nonsense approach to getting to the heart of any issue.

Jo is a trusted media expert who receives frequent requests to appear on TV and radio. Now that her children and stepchildren are older, she has decided to say yes more often, allowing her to share her expertise and insights with as many people as possible. Whether discussing how to overcome limiting beliefs, build self-confidence, or navigate the complexities of modern life, Jo is known for her practical wisdom and relatable approach.

In addition to her coaching and media appearances, Jo writes the regular column "Your Dilemmas" for Pick Me Up magazine, where she helps readers tackle a variety of personal challenges. From offering advice on mental health to guiding readers through life’s complexities, Jo’s insights provide practical solutions with a warm and compassionate touch.

In her coaching practice, Jo works with individuals and businesses to uncover the truth of what’s really holding them back and to guide them towards their goals. Her coaching is dynamic, challenging, and always focused on results. She believes that clarity is the birthplace of innovation, freedom, and collaboration, and from this position of truth, she helps her clients craft a plan to achieve lasting success—both personally and professionally.

Jo is a certified coach with the Coaching Academy, holding a diploma in Personal Performance Coaching and qualifications as an NLP Practitioner. She is also trained in 12-step change methodologies, Lencioni’s 5 Dysfunctions of a Team, basic CBT, and trauma relief work.

Beyond her coaching, Jo continues to be a sought-after speaker and media commentator on a wide range of subjects, including mental health, leadership, personal development, and more.

"Tell Me Who You Really Are" is a groundbreaking podcast by the UK's leading confidence coach, Jo Emerson. This unique series invites listeners to eavesdrop on intimate, live coaching sessions between Jo and her clients, including both public figures and everyday individuals. Each episode delves into personal challenges such as workplace bullying, menopause, imposter syndrome, body image, codependency, and addiction. Through the power of inquiry, Jo helps clients uncover deeper truths about their situations, enabling them to face the future with fresh perspectives and renewed confidence. 

FOR four decades, Jo Emerson adored her dad Chris.

They were like chalk and cheese, but she knew he loved her deeply.

However, her world was blown apart when her stepmother made a shocking slip of the tongue — and hinted he wasn’t Jo’s biological father.

“I felt like the rug had been pulled from under me,” says Jo, 52, from Bath.

“Only four people in the world — my parents and their second spouses — knew that I’d been conceived using donor sperm from a clinic in London in October 1971.

“Not even my grandparents had an inkling. It had been a secret for 40 years — and if Pat hadn’t let it slip, I might never have known the truth.

"Jo Emerson, renowned behavioural expert and award-winning confidence coach, delves into aall things BBUK